AB Graphic International Ltd. has announced the installation of a Digicon Series 2 label converting line at Thai Prasert Labels Company Ltd., Bangkok. The system was supplied through Techno Global Graphics, AB Graphic International’s distributor in the region and will be used to convert high quality, labels for the food, beverage, pharmaceutical and beauty and personal care markets.

According to the company, the full specification machine represents a considerable investment and reflects its commitment to the digital print market. The line is equipped to convert a range of complex label designs and includes coating and print face inspection system.

“We made the decision to buy the Digicon for various reasons,” says Thanate Silpsamrit, managing director. “The market in Thailand is changing. We are seeing more complicated jobs and more decorative requirements that need foiling or screen printing. In addition factors such as diverse ethnicity and population differences dictate the need for a greater variety of products. We offer a one stop solution and both print and apply labels to the product for some customers. Fragmented markets, small businesses and more SKU’s mean we have much shorter run lengths than is usual for most countries and the Digicon is ideal for this.”

Tony Bell of AB Graphic International adds, “Thai Prasert have been a good customer for some time and we have sold them several Omega rewinders with Flytec vision control systems,we are delighted to be involved in their progression into the world of digital print. This full specification machine gives them all the processes they need to service the rapidly developing digital market.”

Founded in 2002, Thai Prasert is located in Prawes, Bangkok and is part of the Thai Prasert Group. “We have been using equipment from AB Graphic International since we started up our operation and find it reliable and easy to use” adds Silpsamrit. “This and the fact that the equipment is very operator friendly mean it is easy for us to train new staff.”